Spikes of Doom

Guess who is using Joico's Ice Spiker?

Pauly D, 

a.k.a. DJ Pauly D 

from Jersey Shore, 

that's who!

DJ Pauly D explains how to achieve his much-coveted Spikes of Doom hairstyle.

• 1) Blow it out. 
• 2) Apply about five tubes of "spikuh." (Make sure to rub it around the "perimetuh.")
• 3) Apply "molduh" and "shaypuh."
• 4) Touch up as needed.
• 5) Admire self in mirror; pump fist in self-celebration. (Optional.)

The people at Joico noticed how DJ used their product and sent him an insane supply to keep him stocked up.  Joico shipped him 48 ICE Blast hairsprays, 48 travel size tubes of Spiker, another 48 full size tubes of Spiker, and 6 Mega Size tubes of Spiker.

Pauly posted this picture on TWITTER with the message saying "it'd only last him a week!"

Pick up your supply of Joico Spiker at 

Belleza Hair Salon in Murrieta... 

your Joico connection.

Joico K-PAK Reconstruct Split End Mender

Send those split ends packing!

Joico K-PAK 

Belleza Hair Salon in Murrieta

is your Joico connection.

A Good Shampoo Can Make All The Difference

Have you ever wondered why it is important to choose the correct shampoo for your hair?

Each strand of hair is made up of two parts, an inner layer or cortex, and an outer layer or cuticle.  The cortex is the part of your hair that determines the color and texture of your hair.  The cuticle is simply a layer of protection for the cortex.  Although this explanation provides a simple explanation of hair, in reality each of these two components are made up of many layers and coils of proteins.  Keratin is a major protein that is part of your hair which is made up of amino acids.  The levels of the various amino acids, which combine to form the keratin, determine the texture of the hair itself.

 

Healthy hair is also made up of about 88% protein, and 12% water.  The correct balance of moisture and protein is what keeps your hair flexible and easy to manage.  Too little protein will cause your hair to stretch, thinning the individual stand, not allowing the structure to pull itself back into shape.  Too little moisture will cause the cuticle to dry out, giving your hair a dull, dead, dry look.  Protein keeps the hair strong, but without the proper moisture it also causes a brittle property which is perfect for damage and hair breakage.  Hair that is lacking moisture becomes thin, lightweight and lacks vibrant color. 

Healthy protein and proper moisture are vital to your hair. A quality hair care product is one that will help you get the right moisture into your hair. Some of the cheaper hair care products on the market actually add ingredients that lock out moisture from the individual strands, creating more damage than good.  

Daily Balancing Shampoo

Daily Balancing Conditioner

Joico has the daily hair care routine that will provide the delicate balance of moisture and protein that your hair needs.

• Daily Balancing Shampoo provides the moisture and protein needed to strengthen and add suppleness to the hair.
• Evening primrose and starflower oils also provide protection against both environmental and thermal damage.
• Hair is left feeling clean and fresh and in the optimum state for styling. 
• Daily Balancing Conditioner maintains optimum moisture balance, instantly detangles and eliminates static without buildup.
• Hair is radiant with increased body and manageability.

Purchase all your Daily Hair Care Products from Joico at...
Belleza Hair Salon in Murrieta.

Joico Launches Style Support For Thinning Hair

Are you having problems with thinning hair?  Believe me, you are not alone.  Statistics show that 40% of women experience hair loss by age 40, 25% of men begin balding by age 30, and 75% begin balding by age 60.   

Joico has just introduced three new hair products for anyone who is experiencing hair loss problems.

Weightless Texture Thickener creates stronger hair with texture that looks and feels thicker. It actually makes hair two-and-a-half times stronger after just one use. The unique formula features acacia gum and hyacinth for healthy, long-lasting style support and bamboo extract to strengthen and protect.

Lifting Foam Volumizer provides humidity-resistant lift and volume without static or buildup. Studies show that it provides 15 times more style retention after 24 hours than other volumizing products. The formula includes hyacinth for long-lasting support; hibiscus to enhance body and fullness; bamboo extract to strengthen and protect hair and quinoa to restore softness and moisture.

All-Day Dry Hold Finisher is a quick-drying, workable spray that offers medium-to-firm hold as it resists humidity and protects hair from environmental damage. Hair stays in place for up to 24 hours, even in high humidity. Acacia gum and hyacinth offer long-wear; hibiscus adds body, fullness and strength and bamboo extract protects as it strengthens.

When you focus on the right cut, the right finishing techniques and the right styling formulas, with the help of your professional stylist, you can transform your hair type into a style you will love. 

Get your Joico products from Belleza Family Hair Salon in Murrieta.

Is Your Hair Dry and Damaged?

Question of the Day: 

My hair is feeling dry and damaged what should I do?

Joico’s Moisture Recovery is a great product recommended for hair that is exposed to the drying effects of environmental elements, extreme climates, chemical services, or perfect for those of us with naturally dry hair.  Now that summer is just about over you can really see the damage the sun, the pool, and the beach have done to your hair.  It is also the perfect time to give your hair that added protection from the coming winter dryness.  Joico’s Moisture Recovery has 19 essential amino acids that penetrate, nourish, protect and reconstruct hair from the cuticle to the cortex.

You can get all your Joico products from

 Belleza Family Hair Salon in Murrieta. 

Professional Color

Are you coloring your hair at home?
If you are...you might want to rethink that one!
Consider using a professional color done by a professional stylist.
Watch what a difference it makes....

At Belleza Hair Salon in Murrieta we use professional Joico color products to enhance the color and texture of your hair.

Try seeing what professional color can do for you.

Our Hero George Papanikolas Super Haircolorist

Lindsay Lohan has made a few bad choices lately, but one good choice she did make was choosing George Papanikolas as her haircolorist. 

Watch how darling George, working with Joico products, explains how he brought Lindsay out of the dark and into the light!  (With her hair that is!)

Not only did Lindsay’s hair look great…but it stayed on her head…which is always a big +!

When thinking of changing your hair color, it is important to choose a good stylist who uses great products.  
Belleza Hair Salon offers you both.  
Andrea and Mandi and Joico