A Good Shampoo Can Make All The Difference

Have you ever wondered why it is important to choose the correct shampoo for your hair?

Each strand of hair is made up of two parts, an inner layer or cortex, and an outer layer or cuticle.  The cortex is the part of your hair that determines the color and texture of your hair.  The cuticle is simply a layer of protection for the cortex.  Although this explanation provides a simple explanation of hair, in reality each of these two components are made up of many layers and coils of proteins.  Keratin is a major protein that is part of your hair which is made up of amino acids.  The levels of the various amino acids, which combine to form the keratin, determine the texture of the hair itself.

 

Healthy hair is also made up of about 88% protein, and 12% water.  The correct balance of moisture and protein is what keeps your hair flexible and easy to manage.  Too little protein will cause your hair to stretch, thinning the individual stand, not allowing the structure to pull itself back into shape.  Too little moisture will cause the cuticle to dry out, giving your hair a dull, dead, dry look.  Protein keeps the hair strong, but without the proper moisture it also causes a brittle property which is perfect for damage and hair breakage.  Hair that is lacking moisture becomes thin, lightweight and lacks vibrant color. 

Healthy protein and proper moisture are vital to your hair. A quality hair care product is one that will help you get the right moisture into your hair. Some of the cheaper hair care products on the market actually add ingredients that lock out moisture from the individual strands, creating more damage than good.  

Daily Balancing Shampoo

Daily Balancing Conditioner

Joico has the daily hair care routine that will provide the delicate balance of moisture and protein that your hair needs.

• Daily Balancing Shampoo provides the moisture and protein needed to strengthen and add suppleness to the hair.
• Evening primrose and starflower oils also provide protection against both environmental and thermal damage.
• Hair is left feeling clean and fresh and in the optimum state for styling. 
• Daily Balancing Conditioner maintains optimum moisture balance, instantly detangles and eliminates static without buildup.
• Hair is radiant with increased body and manageability.

Purchase all your Daily Hair Care Products from Joico at...
Belleza Hair Salon in Murrieta.